Join alumni and friends of Kent State University for our Columbus Networking Luncheon Thursday, August 21, 2014 at the Athletic Club of Columbus.
Featured speaker: Arica Kress, '03, Senior Director, Marketing and Promotions for Columbus Crew.
Cost per ticket is $15 for alumni association members and $20 for non-members, which includes turkey sandwich, beverage and dessert. Limited seating is available.
The RSVP deadline is August 17.
About Arica Kress, '03
Arica Kress is the Senior Director of Marketing & Promotions for the Columbus Crew and is dedicated providing dynamic leadership to coordinate marketing, advertising and promotional directives for the major league franchise. She administers all stages of development and implementation of plans and programs and provides comprehensive and strategic creative solutions for both short and long range goals, supporting ticket sales, sponsorship implementation, and objectives increasing the bottom line and revenue growth.
She currently directs team of seven marketing professionals in the following categories: Branding, Marketing, Research, Promotions, Special Events, Grassroots Marketing, Community Relations, Multicultural Marketing and Match Day Presentation. As well as working closely with the Digital, Social Media and Communications team.
While overseeing the Crew’s Marketing & Promotions Department the team has been awarded eight Columbus American Marketing Association Achievement In Marketing Awards in the past five years. They have also been nominated at the annual National Sports Forum ADchivement Awards for five consecutive years for eight different categories.
Before joining the Crew and Major League Soccer, Kress worked with the Cleveland Indians A Affiliate the Lake County Captains as Director of Promotions. Overseeing a seventy-two game promotional schedule and all in-game promotions and staffing. While in Northeast Ohio, she also worked with the Cleveland Brown in their Events Department for Game Day Promotions for seven seasons.
A graduate of Kent State University with a Major in Sports Management and a minor in Marketing, Kress has done work with the Cleveland Indians, formerly of the WNBA, the Cleveland Rockers, Lowe’s Motor Speedway, and the AA Affiliate of the Cleveland Indians the Akron Aeros.